Facebook Groups

In the Zoellner Arts Center at Lehigh University Facebook page, I noticed a difference with the post on July 9th. This post stood out to me because unlike the previous posts, it tried to create a conversation. The previous posts were just about events and getting people to go to the arts center, which definitely is not a bad thing; however, these posts never really encouraged anyone to talk about anything that was going on in the music world or see what differing opinions are. In all the posts after this date, questions were asked of the page's followers, different articles were posted, and controversial pictures were discussed. This encourages followers to get involved in the page, and lets them feel more connected to where they're going or what they're paying for.

As for getting more people to like the page, from personal experience I think the best thing to do is to think of some kind of incentive. For example, a company I frequently shop online with gave you 50% off of your order if you 'liked' their page. You could create something like '50% off concert tickets' or something along those lines. Then when people like the page to claim the offer, it will come up on all of their friend's mini feeds, which will make more people want to like the page and claim the offer as well. I think that this idea worked very well for Tobi (an online clothing retailer) and I think a similar concept could definitely benefit the Zoellner Arts Page as well.