Organizations Don't Tweet, People Do

Euan had a lot of very insightful information about social media. I think that the way he organized the book and his thoughts was very clear and concise, and his points were developed well with supporting details to help further my understanding. His passion and understanding for the topic was evident throughout his writing, and I think this book did a really good job proving its point. However, I felt at times that his points were repetitive. I think that he took a lot of time trying to convince people to blog and tweet more to get experience. While I think this is important, I think that he spent too much time trying to emphasize this when I found that other parts of his research were much more interesting. 

Overall, I found that his ideas and research were overall very enticing. I really enjoyed the chapter on what to do if your boss "doesn't get it." From my personal experiences with my internship this summer, I found that this is a pretty common occurrence. I often found that I had to explain myself and the advantages and disadvantages of social networking. I think that Euan provided a lot of really great insight about what the appropriate things are to say to your boss to get the total competitive advantage that social networking provides. This issue is a huge factor in businesses transforming to advertising and communicating on this medium and I think it is really important for us as well as our bosses to understand the positives social media has to offer.